Joe Choi, Director of Business Strategy, leads a team of hospitality professionals and oversees the execution of all operations throughout Backal Group and its subsidiaries. Prior to this position, he spent over 10 years working in the nightlife/restaurant industry throughout New York and New Jersey. Previous companies include Morgans Hotel Group, now SBE Entertainment Group and Hakkasan Group. In his free time, he enjoys traveling and pursuing his health and fitness goals.